Herchcovitch thinks as melissa thinks: FASHION is FUN, CLOTHES COMMUNICATE and DESIGN is all about STYLE.
Being ahead of its time, creating different styles and seeing fashion as a strong communication channel has always been melissa's way of life. It was this belief that led melissa to Alexandre Herchcovitch - a designer who is able to transform classic into modern, simple into glamourous, easy into complex and shoes into a fashion accessory.
During his career Herchcovitch has presented his fashion collections at Sao Paulo, London, Paris and New York Fashion Weeks and has a retail store in Tokoyo. Selected products of his are sold in the USA, Canada, France, Spain and Australia.
Herchcovitch's collaboration with melissa began in 2002 and since then he has created two or more styles for melissa every year. The models created by Herchcovitch are now the most cherished fashion icons on the cosmopolitan circuit. Working on a simple concept - to seek fun - the designer has combined plastic with style and started a new chapter in design.
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