“Both teams in London and Brazil were really happy to be part of Melissa’s plastic fantastic world. [We were] all really excited to see the results of using the Liberty print on the plastic base” – Martina Ergotic, Liberty Art Fabrics Brazil Marketing Director
Liberty London embodies British tradition with avant-garde design. Their annual collection features breathtaking classic prints, as well as newer designs that reflect the current trends. Liberty Art Fabrics Company of London has actually been in existence since the late nineteenth century, and since its inception, lists successful partnerships with brands like Chanel, Yves Saint Laurent and Nike as some of its accomplishments.
It actually has a long history of partner projects and most recently the brand has worked with model Kate Moss (a fellow Melissa ambassador) singer Florence Welch as well as other well-known shoe brands such as Dr. Martens and Manolo Blahnik,
For Liberty London, Melissa shoes have always been innovative pioneers in what they do, which is using unique material to create fashion pieces. For its first collaboration with Melissa, choosing which fabric to print on the famous jelly shoes wasn’t an easy task, especially since Liberty’s archive consists of 43,000 designs! The aim was to choose prints that brought together both the Liberty heritage and a colourful Brazilian spring/summer vibe. In the end two classic prints were chosen: Margaret Annie, from the 19th century with pink colour tones, and Emma and Georgina, another gorgeous heritage classic design from the same period that focused on blue tones.
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