Ronaldo Fraga

Ronaldo Fraga is considered Brazilian fashion’s “cult” designer. One of his trademarks is the dialogue he maintains between national culture and the contemporary world. His designs for melissa ® have embodied these qualities and offer a mix of colour, cheek and style to the new collection.Considered one of the most important names within Brazil’s fashion history, Ronaldo Fraga is this season’s hottest export and the latest melissa® collaborator. A graduate of Parson 's School of Design in New York and Saint Martin’s School in London, Ronaldo Fraga launched his label in 1996 with the collection titled “I love chicken hearts" which announced his obscure and marvelous entry into the Fashion Industry.

Alongside working on his self-titled fashion brand, Ronaldo Fraga works on developing projects that aim to generate employment within the garment and design industries within Brazil. In 2007, he received commendation from the Brazilian cultural order, a prize which is awarded to citizens who proudly embody and support Brazilian culture. This award was handed to him by Minister of Culture ‘Gilberto Gil’, which Fraga claimed was truly a great honour. This was a also a significant event for the Fashion Industry as a whole, as it was the first time this award was granted to a designer and the first time the Brazilian Fashion Industry was identified as an instrument of cultural re-affirmation by the Federal Government.

Ronaldo Frago’s collaboration with Melissa truly allows us to celebrate fashion at any stage of life. With his dream of combining culture and design, Ronaldo Frago creates a playful and modern range of shoes that allows Mother, Daughter and Baby to live life in comfort and share a timeless passion that is passed on from generation to generation.